TABLE OF CONTENTS

• Layout
• Reports
  • Dashboard
  • Visitors
  • Behavior
  • Acquisition
  • Goals
  • Funnels
  • Custom Reports

The Analytics page allows you to get detailed insights into user behavior, traffic sources, and key performance metrics. To access the Analytics page, click the Analytics icon () in the side menu.

Layout

The Analytics tab is organized into three main areas:

• Settings Panel: At the top of the page, the Settings panel provides filtering and customization options for all reports, including dashboard settings. Here, you can set the date range, enable period comparisons, add and choose a segment, and – when the Dashboard tab is active – manage dashboard preferences.
• Reports Menu: Located on the left, the Reports Menu provides quick access to various report types and categories. Hover over a report tab to reveal a question mark icon, which you can click to learn how each reporting page can help you. For details on the report types, see the Reports section below.
• Results Display Area: This area displays detailed report data and visualizations based on the selected report and filter settings.

Reports

This section provides a quick overview of the available reports and their types.

Dashboard

The Dashboard tab offers an overview of your key metrics in a single view, where you can add widgets to monitor specific KPIs. 

You can customize the layout of your Dashboard by adding widgets and arranging their layout to match your priorities. Access the Manage dashboard menu for options to Add a widget, Reset dashboard to its default state, Change dashboard layout, Rename dashboard, and Remove dashboard. Here, you can also Create new dashboard.

When hovering over the top of a widget, you have additional quick actions to manage its display:
 

Refresh: Update the widget data to reflect the latest information.

Minimize: Collapse the widget to save space on the dashboard.

Maximize: Expand the widget to view it in more detail.

Close: Delete the widget from the dashboard if it is no longer needed.

You’ll also see a four-way pointing arrow upon hover, allowing you to drag the widget to a new position within the dashboard

Visitors

The Visitors tab provides insights into who visits your site, how they engage with it, and the technology they use.

Overview: Provides charts that show the volume of visits over a selected period, as well as the average engagement level with key features, like searches and downloads, helping you understand your site's popularity.

Visits Log: Shows a detailed list of every visit to your site, including actions performed, how they got to your site, and basic visitor information (within privacy regulations), allowing you to analyze individual visitor behavior.

Real-time: Displays a live feed of site visits, including a counter for visits and page views in the past 24 hours and the last 30 minutes. This report refreshes every 5 seconds, with new visits or actions appearing at the top.

Real-time Map: Shows the locations of website visitors from the past 30 minutes, with flashing indicators for new visitors. Recent visits are shown as large orange bubbles, while older ones appear as smaller gray bubbles, updating every 5 seconds.

Locations: Shows where your visitors are coming from, including countries, continents, regions, and cities. It also displays their browser language settings, helping you identify international audiences.

Devices: Provides data on the types of devices and specific models your visitors use to access your site, enabling you to optimize the site experience for the most popular devices.

Software: Shows the operating systems, browsers, and plugins your visitors use, allowing you to ensure your site is compatible with popular software configurations.

Times: Displays when visitors access your site, including both local time (to understand user habits) and server time (to monitor technical demand).

User IDs: Lists visits associated with registered and logged-in users, helping you track individual user engagement and identify your most and least active users.

Cohorts: Groups users by acquisition date, allowing you to analyze and compare the behavior of different cohorts over time, providing insights into how well you retain and engage your visitors.

Behavior

The Behavior tab provides insights into how users interact with different pages and content on your site.

Pages: Displays information about all the page URLs visited on your site.

Entry Pages: provides details on entry pages, which are the first pages users see when they visit.

Exit Pages: Provides details on exit pages, which are the last pages users view before leaving.

Page Titles: Contains information on the titles of pages that have been visited.

Site Search: Displays the keywords visitors use when searching within your site, along with pages users view after performing a search and search terms that return no results.

Outlinks: Lists external links (outlinks) clicked by visitors, showing which links led users away from your site.

Downloads: Shows the files downloaded by users. A download is counted when a user clicks on a download link, regardless of completion status.

Events: Provides custom event tracking reports. Once configured, you can view events by category, action, and name.

Contents: Tracks and reports on the impressions and interactions of specific content on your site, helping you understand which pieces are most popular.

Engagement: Measures visitor engagement, including new and returning visitors, average visit duration, pages per visit, visit frequency, and time between visits. This data helps optimize for frequent and high-interaction visits.

Transitions: Shows what visitors did immediately before and after viewing a particular page.

Performance: Analyzes the loading speed of your website or app, identifying pages that load slower than average and pinpointing factors contributing to load times.

Users Flow: Visualizes the top 5,000 interaction connections, allowing you to track popular user paths. 

Top Paths: Reports on the most common URL paths visitors follow and also provides a list of the most popular pages for each interaction on your site.

Acquisition

The Acquisition tab provides a detailed breakdown of where your site’s traffic is coming from. 

Overview: Displays the percentage breakdown of your traffic from all sources over a selected date range.

All Channels: Shows the number of visits that arrive from different channel types and referrers. 

Search Engines & Keywords: Provides insights into your search engine optimization (SEO) and performance. Analyze the most popular keywords with the combined keyword reports or see which keywords perform well on specific search engines for more targeted analysis and optimization.

Websites: Lists websites that referred visitors to your site.

Social Networks: Shows which social media platforms referred visitors to your site.

Campaign Tracking: Analyzes visits tied to specific digital campaigns, showing how much traffic each campaign generates, which creatives are performing best, how engaged campaign visitors are, and whether the campaign is resulting in sales or not.

Campaign URL Builder: This tool helps you generate custom URLs ready to use for Tracking Campaigns in CafeX Analytics.

Goals

The Goals tab helps you track and optimize key business objectives.

Overview: Displays goal conversion metrics, including conversion rates, revenue generated, and detailed reports for each.

Multi Attribution: Provides insight into the contribution of each marketing channel toward your goals, helping you allocate resources to the most effective channels.

Add a New Goal: Enables goal conversion tracking, a powerful tool for measuring and refining business objectives.

Funnels

The Funnels tab allows you to visualize the steps visitors take toward conversion.

Overview: Shows where visitors exit, providing insights for increasing revenue and conversion rates with your current traffic.

Add a New Funnel: Allows you to create custom funnels.

Custom Reports

The Custom Reports tab lets you create new reports to gain insights beyond the standard metrics. Use this section to create and generate custom reports for specific data analysis needs.